Archive for October 19th, 2008

Medical Marketing and Media - Best Media Planning/Buying Campaign in Professional Media

Sunday, October 19th, 2008

Sponsored by Corbett Accel Healthcare Group
GOLD AWARD
Conetics and Ortho-McNeil Neurologies for Topamax Migraine
2007 Media Plan for Topamax Migraine
Judges awarded the Gold for Ortho-McNeil Neurologies’ Topmax campaign’s segmentation strategy, calling it a “nicely executed, well thought-out segmentation analysis.”
Topamax is a widely prescribed migraine preventative, boasting strong sales…